KISH: Tell us about you.
Corey Roberts: Jamaican born. Raised in the Greater Toronto area. Groomed in NYC. I am a Storyteller, Marketer, and Digital Strategist.
KISH: What is your dream and how will accomplishing your dream benefit you and others?
Corey Roberts: My dream is for the habit of buying Black first to become normal, and second nature to members of the Black community. Once this behavior is normalized both capital and equity in the Black community will grow exponentially, therefore allowing for greater investments within the community to take place, and in other verticals as well.
KISH: Who or what inspired you to pursue this dream?
Corey Roberts: I was inspired by the death of George Floyd and Breonna Taylor, and specifically the protests and rallies that occurred afterwards. I asked myself what role can I play in all of this. How can I contribute to the movement. Secondly, two weeks before my 36th birthday I had a premonition where I was told I had 6 months to live. Now instead of waking up in fear or with anxiety I woke up inspired. I then asked myself if that were true, what would I do differently, what would I stop doing, and what would I start doing.
KISH: What challenges have you encountered while pursuing your dream?
Corey Roberts: Getting folks with major influence to champion the movement. There is so much clutter out there that it is difficult to cut through the noise to get the right people’s attention.
KISH: Who or what inspired you to keep pushing regardless of the challenges you’ve encountered?
Corey Roberts: No one in particular, when it comes to this initiative the drive and passion came from within. It’s something I believed in with every fiber in my body.
KISH: Please provide final thoughts/advice for others by finishing this sentence… dream.
Corey Roberts: Taking a quote from JFK and tweaking it to say, “Ask not what your community can do for you – ask what you can do for you community.” In short, if you identify as a Black man or woman and you have an idea that you authentically believe in the time is now!