KISH: Tell us a little bit about your background and how you started your company?
I am the product of amazing parents. They were both Educators and validated my potential very early in life. Being from the South, I have a strong need for family and blatant honesty. These life-long traits guided me in building my company, DYM GLOBAL, LLC. Everything is housed here: Books, Workbooks, Producing my Podcast, Consulting Clients, Reviewing Contracts, Hiring Staff and Upcoming Projects.
KISH: What would you say are the top 3 skills needed to be a successful entrepreneur, and why?
Dr. Denise: Communication, Critical Thinking and Adaptability. Communication (verbally and written) will make or break your business. Being able to effectively articulate your ideas clearly and concisely in writing is crucial for both internal and external interactions with customers. Critical Thinkers are problem solvers. They offer fresh ideas that contribute to business growth or develop strategies that will enhance efficiency to help any organization improve the bottom line. People who are adaptable can change their actions or approach to doing things in order to suit a certain situation. They can handle change in a smooth and timely manner without major setbacks.
KISH: What have been your biggest challenges and how did you overcome them?
Dr. Denise: Growing revenue, hiring practices and increasing profit. Having multiple streams of income will grow your revenue. I know this, now. Relying on one way to make money is naive and dangerous. I learned to hire the right people and only from project to project. There is no need to keep a digital expert on a 3-month retainer if the website is already built. Learn things yourself. Increasing profit means having a new circle of colleagues. You must be ok with making room for creatives who understand what you need. Don’t hire your friends, you already know they are not qualified. Currently, I have three people that I employ and none of them live in my state. They are on a contract basis and not permanent. This also frees them to take on other projects.
KISH: What’s a productivity tip you swear by?
Dr. Denise: I tackle my hardest, most-pressing projects first thing in the morning. My energy is up, my mind is open and creative, and my focus is razor-sharp!!
KISH: Can you recommend one book, one podcast, and one online course for entrepreneurs? (other than your own. Please insert links – Do explain why you’re recommending them).
Dr. Denise: Hmmm, the book I recommend, “The Water Dancer” by Ta-Nehisi Coates. Website: www.ta-nehisicoates.com
Online Course: Business Marketing Stratrgies from Cornell University: https://online.
I recommend these both because they offer a unique way to see life and business: they are both one in the same.
KISH: What helps you stay driven and motivated to keep going in your business?
Dr. Denise: Passion! My desire to show people that WHATEVER they want to do can be done. I am a living example of “going off script” and planning the life you want. Also, the failures I’ve had along the way reminded me that it won’t always remain negative. I look myself in the mirror everyday and recite my affirmation (which is my last name MOSE): I am Moving Obstacles Slowly Everyday.
KISH: What is your favorite quote?
Dr. Denise: My favorite quote is by the Renown Poet Laureate Dr. Maya Angelou, “I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass”.
KISH: What valuable advice would you give new entrepreneurs starting out? (Your chance to convince the reader to take action now).
Dr. Denise: Please be sure you want this life! Entrepreneurship is not an easy road and your dreams will not happen overnight. My advice is to hone in on a solid 6-Month Plan and ascertain 80% of measurable goals. Do not create a long list of what you want to achieve. You will overwhelm yourself and take that frustration out on a large tub of ice cream.
KISH: Who should we interview next and why?
Dr. Denise:You should definitely interview Cedric Beal , Jr. very soon! He is a Junior Business Marketing Major at Morehouse College in Atlanta, Georgia. He’s written and produced three films. Cedric was given the, “Confidence Superstar Award” from TV Mogul Steve Harvey in 2018 during Disney Dreamers Academy Weekend.
KISH: What are the top 3 online tools and resources you’re currently using to grow your company? (other than your own. Please insert links – Do explain why you’re recommending them).
Dr. Denise: One, I’m using CANVA! It’s perfect for designing and implementing my brand. Images look very sleek and original. Second, Planoly is a life-saver. I can schedule my announcements, and monitor analytics. Third, Grid & Square Maker. When I want to draw attention in a major way I use this app. It maintains high resolution and high tens excitement for my audience. Honorable mentions: InShot and Unfold.
KISH: If you only had $1000 dollars to start a new business, knowing everything you know now, how would you spend it? (Third Most Important to readers – Assume you have a laptop and unlimited wifi).
Dr. Denise: First, I’d learn to build my own website. I would not pay anyone, I’d take the time and secure that skill. Second, identify my core traits wherein people would hire me. Then, highlight those on my website. Third, offer online classes taught by me for a monthly fee. This assists in creating my subscriber list, building rapport and monthly income. Fourth, have tangible and lively literature (flyers, business cards, brochures, promotional items, direct mailers) that I can leave at various business locations so clients can reach me.
KISH: What were the top three mistakes you made starting your business, and what did you learn from them? (Most Important to readers).
Dr. Denise: One, I wasn’t doing what I loved. The result was a failed business and losing investors money in me. Second, I didn’t understand what I was selling. Although, I had a product, my service to clients was terrible. I realized that patrons buy the “personal story” as much as the product itself. Third, I didn’t put enough appreciation into marketing what I had to offer. How can you sell anything if people can’t see it? I lost more money and sought a successful mentor to guide me on a better path.
KISH: How can readers get in touch with you? (No Bullet points URLs, please answer like you were talking to someone. only share info you want people to use. no phone numbers).
Dr. Denise: My Social Links are here: Facebook: Denise Y. Mose
Instagram: Dr. Denise Y. Mose @denisemose
Twitter: Dr. Denise Y. Mose @denisemose
LinkedIn: Denise Y. Mose, Ph.D
IMDb: Denise Y. Mose
Podcast: “Self-Discovery on Sunday w/ Dr. D”.