Written by: Influencer Spotlight

The “Accidental Influencer” You Should Know – Renae Williams

KISH: Tell us about you.
Renae: My name is Renae Williams and I am driven by a deep passion for positivity, self-confidence, and empowerment. My mission revolves around making a difference in the lives of women and helping them discover their inner strength. I am a proud mother and grandmother and my family serves as a constant source of inspiration and strength. Their love and support fuel my commitment to empowering others, particularly women, to embrace their true selves. In the area of beauty and self-esteem, I am the heart behind a thriving natural hair care brand known as CoCoBella Natural. Our bottles and jars hold more than just products, they serve as vessels of confidence and self-assurance. Through my brand, I have had the privilege of transforming the lives of women by helping them embrace their natural hair, beauty and to feel confident in their skin. My mission is to guide women on a journey of self-discovery, enabling them to unlock their confidence and elevate their self-esteem. My own life journey is a testament to the profound impact that positivity and a burning desire to help others can have.

KISH: What is your dream and how will accomplishing your dream benefit you and others?

Renae: My dream is to create a space where women no longer feel the need to compare themselves to others, but instead, they feel empowered to walk confidently in their own authenticity. Accomplishing this dream would be beneficial, both for me and for countless others. Achieving my dream would bring me personal fulfillment. Knowing that I’ve played a part in helping women embrace their true selves and break free from the burden of comparison would be incredibly rewarding. It aligns with my deep passion for self-confidence and empowerment, and it would bring a sense of purpose and satisfaction to my life. In addition, the ripple effects of creating such a space would extend far beyond me. Women who experience this transformation would gain not only confidence but also a sense of self-worth. They would become role models and leaders in their own right, inspiring and mentoring others to follow suit. This positive influence would create a community of strong, empowered women who uplift and support each other.

KISH: Who or what inspired you to pursue this dream? 

Renae: I was inspired to pursue my dream of entrepreneurship by a personal experience and the support and encouragement of my community. In 2012, I made a decision to do the big chop. It was a transformative step in me embracing my authentic self. However, initially, this decision left me feeling uncomfortable in my own skin. As a result of my discomfort, I founded a natural hair support group, a community where women could come together to share their experiences, challenges, and triumphs. This group became a safe space where we could navigate our paths to self-acceptance together. Through my natural hair support group, I began to see a need developing– the need for haircare products that catered to our unique needs and celebrated our natural beauty. With inspiration from this community and a shared vision of empowering women to embrace their authentic selves, I embarked on the journey to create CoCoBella Natural, my own hair care product line. It was the collective spirit of empowerment and the desire to make a meaningful difference in the lives of women like me that propelled me toward my dream. Through this journey, I aim to provide not only haircare solutions but also a broader message of self-confidence and empowerment that extends beyond physical appearance, impacting women’s lives in profound ways.

KISH: What challenges have you encountered while pursuing your dream? 

Renae: Pursuing my dream of creating a brand came with its fair share of challenges. The most challenging aspect for me was balancing work and personal life. Building and running a business, especially in the early stages, demands a considerable amount of time and energy. Maintaining a balance between my entrepreneurial endeavors and my personal life was a significant challenge for me. Finding harmony between these aspects of my life required careful planning and prioritization and ultimately led me to leave my 9-5 job and dedicate 100% of my time building my business. Even with challenges, I remained committed to my dream and the support of my community continued to drive me forward. I view each obstacle as an opportunity for growth and learning, and I remain dedicated to overcoming them all to fulfill my mission of empowering women to embrace their authentic selves through their natural hair’

KISH: Who or what inspired you to keep pushing regardless of the challenges you’ve encountered? 

Renae: My motivation comes from within. When things don’t go as planned, I believe it’s essential to take a step back and regroup. I remind myself of the greater goal, which is to leave a lasting legacy for my family. It’s not just about monetary success but about creating a name that will make my family proud when they hear and see it. This greater purpose keeps me focused and determined to push through any obstacles that come my way.

KISH: Please provide final thoughts/advice for others by finishing this sentence… dream.

Renae: Dream big, and remember that your determination to overcome challenges can inspire others to follow their dreams by never giving up.

Last modified: October 5, 2023